Our search is centered around a Revenue-Driving Channel Leader capable of scaling Apex Industries' OEM sales operation to its next stage of growth. This individual will command key account relationships, expand distribution across pro shops, specialty retailers, and private label partners, and build a world-class sales organization from the ground up.
Candidate Slate Presentation
Prepared exclusively for the Apex Industries Leadership Team — August 28, 2026. What follows is the result of a disciplined, market-wide search for the rare executive capable of owning and scaling Apex's national sales function: a true Revenue-Driving Channel Leader.
Total Pipeline
Candidates identified and mapped across the golf equipment and adjacent OEM manufacturing space
Actively Headhunted
High-ranking profiles pursued based on Channel Leader DNA and OEM sales credentials
In Evaluation
Candidates currently engaged in our multi-stage assessment process
Presented Today
Fully vetted, top-of-funnel candidates cleared for leadership review
Disqualified
Candidates who did not meet the core requirements for this role
Every candidate advanced for your review has been rigorously assessed against five non-negotiable filters: OEM channel expertise, key account management, hunter mentality, team-building track record, and alignment with the golf industry's premium distribution ecosystem. The three individuals presented today represent the apex of a 317-person funnel — and each one has been calibrated specifically against the demands of scaling an OEM golf equipment sales organization.
The First Candidate Slate: At-A-Glance
This initial slate presents three distinct archetypes, each offering a unique blend of strengths and strategic value for Apex Industries' next growth phase. Full scouting reports are linked for your in-depth review prior to calibration.
Maya Chen — The Category Builder
In 5 Words: Strategic · OEM-Native · Channel-Dominant · Metrics-Driven · Visionary
Maya is a polished sales executive with 18 years of progressive leadership across the golf and sporting goods manufacturing space. As National Sales Director at a leading golf club OEM, she grew a regional book of business from $11M to $34M in under four years by restructuring the pro shop and big-box channel strategy. She built and led a 14-person field sales team, implemented CRM-driven territory planning, and cultivated direct relationships with buyers at Golf Galaxy, PGA TOUR Superstore, and over 300 on-course pro shops nationwide. She is currently seeking a VP-level role where she can own the full commercial strategy — not just execute it.
Strategic X-Factor — The OEM Insider with a Proven Playbook: Maya doesn't need to learn the golf equipment industry — she has helped define how modern OEM brands go to market within it. Her ability to simultaneously manage national key accounts while coaching a distributed field team is exceptionally rare. She brings a ready-made playbook for scaling Apex's distribution footprint that competitors would take years to replicate.
Marcus Williams — The Revenue Architect
In 5 Words: High-Output · Team-Builder · Data-Driven · Relationship-Centric · Relentless
Marcus brings a commanding track record in B2B sales leadership across the sporting goods and outdoor recreation manufacturing sector. As VP of Sales (Interim) at a mid-market equipment brand, he designed and deployed a new regional sales structure that reduced revenue concentration risk and increased annual recurring revenue by 38% in 24 months. He has managed teams as large as 22 quota-carrying reps, built out a dealer network of 180+ independent golf retail partners, and personally closed seven-figure OEM supply agreements with two of the top five golf equipment distributors in North America. He is now actively targeting a permanent VP seat at a growth-stage OEM where his systems-building capability can create compounding returns.
Strategic X-Factor — The Distributor Whisperer: Marcus's most underrated asset is his ability to get the best out of distributor and dealer relationships that most sales leaders treat as transactional. His structured approach to partner enablement — including co-op marketing, sell-through training, and quarterly business reviews — has consistently converted passive channel partners into Apex's most productive revenue generators.
Carlos Reyes — The Channel Operator
In 5 Words: Operator · Pro-Shop-Native · Process-Builder · Competitive · Trusted
Carlos is a seasoned golf industry commercial leader with deep roots in the specialty and on-course retail channel. His 15-year career spans roles at both the brand and manufacturer level, including Regional VP of Sales at a premium golf club manufacturer where he managed a $28M territory across the Southeast and Mid-Atlantic. He has direct, established relationships with Head Professionals and buyers at more than 250 private and semi-private golf clubs, and has successfully launched three OEM private-label programs that collectively generated over $9M in incremental annual revenue. Carlos is a trusted face in the golf community and brings credibility that opens doors no cold outreach ever could.
Strategic X-Factor — Instant Pro Shop Credibility: When Carlos walks into a Head Pro's office or a club's merchandise buyer meeting, he is not a vendor — he is a peer and a trusted resource. That peer-level trust is the hardest asset to manufacture in the golf OEM space and the one that Apex needs most to penetrate premium on-course distribution at scale.
Comparative Analysis: The Top 3 Candidates
This side-by-side evaluation assesses each candidate across the dimensions that matter most for scaling Apex Industries' VP of Sales function. Use this matrix to focus your internal calibration discussion on where each archetype represents the strongest strategic fit.
Strategic Takeaway & Recommended Next Steps
All three candidates represent a genuine opportunity for Apex Industries to install a credible, commercially proven VP of Sales who can own the revenue function and drive sustainable channel growth. The trade-offs are real and worth deliberate discussion — but the depth of this pipeline confirms that the right hire exists in this market. Momentum is a strategic asset. The following actions are designed to protect it.
Review Full Scouting Reports
Prior to your calibration meeting, each member of the hiring team should review the detailed scouting reports linked in Section 2. These reports provide the full depth of evidence behind each recommendation — interview transcripts, behavioral assessments, and competitive market intelligence on each candidate. Informed calibration starts here.
Internal Calibration Meeting
Convene the hiring team to align on which archetype — the Category Builder, the Revenue Architect, or the Channel Operator — best maps to the immediate and long-term needs of Apex Industries' commercial growth strategy. Frame the discussion around two core questions: How do we weigh national retail scale against on-course pro shop depth? And what level of sales team infrastructure investment are we prepared to make in Year 1?
Schedule First-Round Interviews
Jombine is prepared to coordinate first-round interviews with your top choice(s) from this slate immediately upon receiving direction. All three candidates have been pre-briefed on Apex Industries and are actively engaged. Delay introduces competitive risk — each of these individuals is visible to other sophisticated employers in the golf equipment and sporting goods manufacturing space.
The Bottom Line
The VP of Sales you hire at Apex Industries will define the pace and trajectory of the company's channel expansion, revenue growth, and OEM market positioning for years to come. This slate was built to give your leadership team a genuine choice between three credible, differentiated paths to that outcome — all of whom possess the golf industry knowledge, hunter mentality, and commercial leadership DNA the role demands.
Jombine's role is to make your decision as clear and confident as possible. We are ready to move at your direction.
Questions or Feedback?
If any member of the leadership team has questions about a specific candidate profile, wishes to flag a concern ahead of calibration, or would like to discuss the ranking rationale in more detail, please reach out to your Jombine search lead directly. We are available for a pre-meeting briefing call at your convenience.
We look forward to placing the strongest candidate into this pivotal role — and accelerating Apex Industries' next chapter of growth alongside you.
The Apex Industries VP of Sales